These tow workshops are free for Innovate London Clients. If you are a SME in London email us on info@innovatelondon.org to join the programme.

** Accelerator, Tuesday, March 13 and March 27, 2012 from 1:00 PM – 4:30 PM **

This series of two workshops will be a mix of presentations, case studies, buzz groups and hands-on practice. The first afternoon will help you understand business models, why they are important for your business and how they can be tested. The second session will be to help you improve your own business model and to effectively communicate your business idea.

WORKSHOP
Designing Winning Business Models for Small Business Innovation and Growth

This innovative workshop series offers you a playing field where you can create and share rapid prototypes of your business model to test market assumptions and evolve your business much faster than traditional approaches. See how to construct and communicate your business model to understand where
value lies as defined by your customer and how to optimise their experience around these touch-points.

WHO SHOULD ATTEND
Start-up or established small Business owners/managers who want to drive their business forward.

BACKGROUND
New competitive realities have ruptured industry boundaries and rendered many conventional business models obsolete. Value innovation puts the customer at the heart of effective business model design. Innovation however has been traditionally identified with products and considered the domain of specialist producers who design and commercialise new products that are then passively adopted by customers. Open collaborative business models and new process technologies are beginning to complement and in some cases supplant traditional business models.

Business owner-managers rely on trial and error to configure their business without engaging their customers/users. For those who want to grow their business and develop new markets, this approach is less-effective. The difficulty in constructing powerful customer-centric business models is that owner-managers most likely lack the know-how to achieve this and do not have the tools to perform the necessary design and analysis. Few tools exist to help business owners/managers understand, map and share the business logic of their enterprise enabling them to innovate their business rapidly and effectively. Business model design tools available in the market often use formal abstractions that business owner-managers are not always able to relate to.

This workshop will help you realise the potential of your business and evolve your business model at low cost. See how to eliminate any work or investment that doesn’t create value, increase the utilisation efficiency of your resources and investments, and avoid incorrect market assumptions as early as possible.

PROGRAM
A mix of presentations, case studies, buzz groups, and hands on practice.

13 March 2012 (3 hours)
Session 1. Introduction to Business Models

1a. Warm –up and case studies
Case studies and examples of business models from small businesses.
Understand business models and why they are important for your business.

1b. Business model thinking as a strategy tool for your business.
Business models and business plans.
How business models transform businesses.

1c. Design thinking for business model innovation
Tools and techniques for constructing innovative business models.
Prototyping business models.

27 March 2012 (3 hours)
Session 2. The Interactive Master Class

2a. Design your current business model.

2b. Transform your business model.

2c. Prototype and test your improved business model.

2d. Pitch your improved business model.

FRANCIS MAIETTA is the facilitator for these two events.
Francis has a track record as a Senior Consultant in Strategy and Business Development. He has significant Senior Management experience in enterprises competing in new market environments and has wide international experience including residential periods in UK, USA, Asia-Pacific, Middle East, Russia and
Africa.

• Experienced in working at short notice to help organisations in distress and getting to grips with new and unusual challenges- fast!
• Currently working on a PhD at Kingston University in the field of Business Model Design and Innovation.
• An MBA from the Australian Graduate School of Management, ranked top business school in Australia and Asia-Pacific by Forbes Magazine.
• Contracted by BBC Radio4, UK to research and co-present six documentary style programmes exploring the difference between management guru thinking and scientific evidence and revealed the latest in evidence-based management practices.
• Significant knowledge of contract and employment law inc TUPE regulations.

ELIGIBILITY:
Attendees need to be registered with Innovate London as a London-based SME as this project is funded via the EU. Registering with Innovate London is Free… Go to the Innovate London website for more information http://innovatelondon.org/

All attendees will need to complete a brief feedback questionnaire on the day of the event.

The event will be held at:
Accelerator
35 Kingsland Road
E2 8AA London
[ 020 7749 4840 ]