On March 8^th, in Google’s London headquarters, the Young Master Awards, which were planned by Entrepreneur Country and Google UK, took place.  There were more than 2000 nominations across the six categories involved in the event.  Uwe Dreissigacker and his company, Invoiceberry were able to win the Best Business Pitch Presentation Award.  Candidates for the award had to present their business pitch to BBC Online Dragon Julie Meyer (pictured here giving Uwe his award) in order to demonstrate their speaking ability and overall presentational skills.  Out of the five candidates, Uwe was able to especially impress the judges with the sheer simplicity of Invoiceberry.

Upon receiving the award, Uwe Dreissigacker said: “It is fantastic that Entrepreneur Country encourages so many people to start their businesses and thus help the economy to get out of the recession. At the end of the day the country can only work with small businesses creating employment, innovation and wealth. I am very happy that Invoiceberry won the award as there is a blatant need for our online invoicing software in today’s small businesses with cash flow management being the most critical success factor.”  The future seems bright for the young entrepreneur and his business moving forward.

Learn more about Invoiceberry here: http://www.invoiceberry.com

Recommended for:

Attendees of Grant’s previous seminar “Marketing Has Changed, Have You” on May 2nd (http://innovatelondon.org/events/marketing-has-changed-have-you-2/) and September 7th, 2011 who want to check their progress or newcomers who want to keep up with the influence of modern technology on marketing.

In this session we will explore;
• The impact of the easy spread of information in the comuter age and how it has transformed the way a companies communicate their messages.

• Influence of brands, how people relate to them, and the overarching effect these factors have on your business

• Understanding the more social nature of the internet through the ‘Social Web’

•  The evoltion of social media  and how to harness the power of social media to better market your company

• The transformation of value creation through digital media and the web’s effect on the way both
businesses and individuals buy.

• Why mobile devices are making changes to methods of communications necessary and how business can make these changes

• Importance of creating the right content versus just creating content

The world of marketing is changing so fast. It is therefore vital for all businesses to stay
abreast of continuing developments.
The session will provide the latest cutting edge thinking around Sales and Marketing. In so
doing, it will invigorate attendees with fresh ideas and approaches that can be used in their
own companies.
It will enable participants to introduce colleagues to new tools and techniques that will
have a significant impact on their bottom line.

Eligibility:

Attendees need to be registered with Innovate London as a London-based SME as this project is funded via the EU. Registering with Innovate London is Free… Go to the Innovate London website for more information http://innovatelondon.org/

All attendees will need to complete a brief questionnaire on the day of the event.

The event will be held at:

Accelerator

35 Kingsland Road

E2 8AA London

[ 020 7749 4840 ]

How do I book a place for this event? Please register through this link http://www.eventbrite.com/event/3205747477

This workshop will give you all you need to overcome any lack of sales and put you on the path to increasing your sales!

**Accelerator Monday April 30th, 2012 from 10:00 to 4:30.**

What you’ll get from the day:

The 5 keys to success

Getting the right focus

How your beliefs impact on your success

Advanced communication and influencing strategies

Questioning to get the answers you want

How to use your voice to create impact

How to maintain a positive state

Understanding your buyers motivation to buy

How to plan ahead

How to assess your approach for continuous improvement

Review of the day and your action plan

Presenter:

Leigh Ashton has 28 years worth of sales experience which she is willing to share. She created The Sales Consultancy in order to instruct others in the use of psychology to further one’s sales ability. She believes that traditional sales ability can only get so far. To truly harness one’s ability, a psychological understanding of the customer is fundamental. To read more about Leigh and The Sales Consultancy visit: http://www.sales-consultancy.com/meet_the_team/our_philosophy

Eligibility:

Attendees need to be registered with Innovate London as a London-based SME as this project is funded via the EU. Registering with Innovate London is Free… Go to the Innovate London website for more information http://innovatelondon.org/

All attendees will need to complete a brief feedback questionnaire on the day of the event.

The event will be held at:
Accelerator
35 Kingsland Road
Shoreditch
London E2 8AA

How do I book a place for this event? Please register through this link http://www.eventbrite.com/event/3204487709

** Accelerator, Wednesday, May 2nd, 2012 from 12:45 AM – 5:00 PM **

Marketing Has Changed, Have You?

Grant Leboff

Recommended For:

* Businesses that are not meeting their sales expectations

* Marketing that is not generating desired results

* Accomplishing great marketing feats on a small buget

During the session we will:

* Finding the flaws in the traditional marketing model and adapting to a new improved approach

* Discovering what consumers value, how it has changed and how your business can enhance its offerings to meet these new expectations

* How to generate interest for your product or service in the new web enabled, technology driven world

* Examine new ways to position your business in order to make it more attractive to your potential customers

* Give you the tools to generate new business without spending very much money

About Grant Leboff:

Grant Leboff is one of the U.K’s leading Sales and Marketing experts.

Leboff’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web.

The old sales and marketing models are now obsolete. Leboff provides businesses with new Sales and Marketing strategies to be successful in this new environment.

Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. He is now CEO of Sticky Marketing Club™ Ltd., working with businesses on effective Sales and Marketing strategies.

Leboff’s 2011 launch of his Sales and Marketing portal, stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for business.

As well as sitting on the Advisory Council of The Global Marketing Network, Leboff is a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun, and has appeared on BBC Radio on numerous occasions.

Eligibility:

Attendees need to be registered with Innovate London as a London-based SME as this project is funded via the EU. Registering with Innovate London is Free.

All attendees will need to complete a brief questionnaire on the day of the event.

More with Grant Leboff:

The event will be held at:

Accelerator

35 Kingsland Road

E2 8AA London

[ 020 7749 4840 ]

How do I book a place for this event? Please register through this link http://www.eventbrite.com/event/3205705351

Main purpose:

Award winning journalist Mary Murtagh has spent 12 years as a reporter and video journalist on the UK’s biggest regional papers. She knows what makes the media tick and how to attract their attention. Her media training clients include NATO, Strathclyde Police, Unicef and Liverpool John Moores University.

The Masterclass is an great opportunity to find out, from a media insider, how to promote your business in print, radio and television. The workshop includes:
* One-to-one guidance on how to write a winning press release that doesn’t get deleted by journalists.
* A media contacts list tailored to your business that will allow you to target the right journalist every time.
* Trade secrets, dos and don’ts and insider tips on how to promote your business in the media.
* The ingredients for a news story and what journalists are looking for.

Previous delegates have said: “Brilliant. So good I didn’t want to miss anything by going to the loo!” and “Thanks Mary, have just got my first live radio interview lined up with my local BBC station, because I followed your advice.”

Go here to book event: http://www.eventbrite.com/event/3357691947

** Accelerator, Thursday, August 23rd, 2012 from 1:00 PM – 4:00 PM **

WHO SHOULD ATTEND

Start-up or established small Business owners/managers who want to drive their business forward.

PROGRAM

How to use professional looking emails, in bulk, to market effectively to prospective customers and/or keep your existing customers informed (e.g. newsletters). Lucidica will explain how their monthly newsletter more than pays for the investment of time each month, by generating increased sales and loyalty from their customer-base.  Bring along your laptop along if you would like to participate in the practical session at the end (set up your own mailing lists and send a test newsletter to yourself in the session!).

There will be plenty of time at the end of the session for you to raise specific questions around this topic, which are relevant to your business.  So be sure to think and prepare a few questions in advance.

What you will learn:

*What you can use email marketing for, not just cold spamming of prospects
*The industry average read rate (the % of emails sent that are opened by the recipients)
*How to increase the number of emails that get through (i.e. techniques to reduce being blocked by spam filters etc)
*The best (and almost free) online email marketing tool we’ve found and, at a high-level, how to use it
*Things to avoid doing, so you keep unsubscriptions to a minimum and aren’t blocked or blacklisted by email servers
*How much time you should invest in preparing, sending and analysing a monthly client newsletter
*The value of sending regular email marketing, especially to your existing client-base

Thomas Jeffs is the facilitator for this event.

Lucidica started small in 1999, with founder and Chief technology Officer (CTO) Thomas Jeffs helping small businesses in London with their IT and computer support whilst he was studying at University College London.

Over the years, Tom has amassed an enormous amount of experience helping businesses with 1-50 staff: solve their IT problems; implement better technology; or learn how to use technology more effectively and productively.

ELIGIBILITY:
Attendees need to be registered with Innovate London as a London-based SME as this project is funded via the EU. Registering with Innovate London is Free.

All attendees will need to complete a brief feedback questionnaire on the day of the event.

The event will be held at:
Accelerator
35 Kingsland Road
E2 8AA London
[ 020 7749 4840 ]

How do I book a place for this event?

Please register through this link http://www.eventbrite.com/event/3160341667

** Accelerator, Thursday, July 19th, 2012 from 1:00 PM – 4:00 PM **

WHO SHOULD ATTEND

Start-up or established small Business owners/managers who want to drive their business forward.

PROGRAM

Search Engine Optimisation (SEO) is all about refining your website, its content and links in to your website so the search engines, like Google, rank your website highly.  In this seminar hear how to improve your website so search engines, like Google, lists or ranks it better/higher. Hear how the bet the Lucidica Chief Executive Officer (CEO) had with the Chief Technology Officer (CTO) in early 2009 went – could he get Lucidica from page 72 to page 1 of Google in less than 3 months for the primary search phrase, “IT support London”?  Lucidica pass on all the lessons they learnt in this bet and how they dramatically climbed the Google rankings by doing this themselves.  There are many simple things any business can implement to get them – or at least much closer – to the Holy Grail of search, page 1.

There will be plenty of time at the end of the session for you to raise specific questions around this topic, which are relevant to your business.  So be sure to think and prepare a few questions in advance.

What you will learn:

*The value of getting to page 1 of Google, what it can mean for your business’ sales and marketing

Thomas Jeffs is the facilitator for this event.

Lucidica started small in 1999, with founder and Chief technology Officer (CTO) Thomas Jeffs helping small businesses in London with their IT and computer support whilst he was studying at University College London.

Over the years, Tom has amassed an enormous amount of experience helping businesses with 1-50 staff: solve their IT problems; implement better technology; or learn how to use technology more effectively and productively.

ELIGIBILITY:
Attendees need to be registered with Innovate London as a London-based SME as this project is funded via the EU. Registering with Innovate London is Free.

All attendees will need to complete a brief feedback questionnaire on the day of the event.

The event will be held at:
Accelerator
35 Kingsland Road
E2 8AA London
[ 020 7749 4840 ]

How do I book a place for this event?

Please register through this link http://www.eventbrite.com/event/3160263433